Sunten Electric Co. 190307 The biggest production factory for substation and transformer in China. Established in 1988. Their products: 1) dry type transformer with 0.8 billion sales 2) rector with 0.2 billion sales 3) substation with 0.2 billion sales 4) switch gear with 0.1 billion sales



China International Furniture Fair (CIFF) 180307 Is a platform for established brands to showcase their products. Local investors and foreign investors conduct transactions and exchange view on cultural designs, the trend distributions of the industry. There are a wide range of varieties to choose from, the modern section and antique section. Each exhibitor has their own theme which attracts different customers. The fair attracts markets from all over the world. Each exhibiting enterprise gave out flyers with regard to their enterprise and products. Exchange of name card and an exclusive entry is noted. Buyers were seen with calculators. The fair organize by Hong Kong TDC and other supporters help those exhibiting enterprise to enlarge their market. Learning points: Government plays an important role in helping companies to search for bigger markets. In the CIFF, seminars are organized to create opportunities for participating exhibitors to communicate and interact with each other. Contests are organize to encourage innovation of product design, enhance enterprise competitiveness and add diversity and interest to the exhibitors. Specialists are also invited to give lectures on topics like Sales Strategies and Product Designs. Marketing is also important they have publicized CIFF through influential websites, media, and other international exhibitions.



Pearl River Piano Factory 160307 located in Guang Zhou, China, was established in 1956. They had just celebrated their 50th anniversary in year 2006. On the special occasion, they celebrate it with performance using 101 pianos.There are a total of 8000 parts for a piano. The piano cabinets are made out of spruce, pine, maple and Chinese walnut. The iron frame is cast from the highest quality pig iron to assure a lifetime of support to the instrument. Tuning pin holes are precisely drilled by digital boring machines to guarantee the utmost accuracy. Tuning is done by the employees who are trained on basic music and singing. They produce base on sales orders. For year 2006, they have sold about 70,000 pianos, earning about 7-8million. They sold in the 80 provinces of China, USA and Germany. They continuously show case their piano through musical fairs and by organizing piano competition with government supporting. Visits from important people from all over the world also enhance their brand name. They set up a few subsidiaries in USA and Germany. Their mission is to develop the highest quality in the industry. To do so, they hire professionals and piano experts to improve instrument designs, tone color and manufacturing techniques. In 1998, they earned the International Standards Association ISO 9001 Certification for its entire line of grand and vertical pianos, including all parts and components. They are in fact the first piano company in China to receive this independent certification of quality. Besides producing 'Pearl River' piano and Ritmüller piano, they also produce other instruments like electric guitar, violin and trumpet. In Year 2003, they declared themselves as the world's biggest piano factory. Learning points: They were the first to make the move in the piano industry. Consistently improving their technologies and ensure that they produce the highest standards in craftmanship and quality materials for their customers are factors that lead to their success. A good team, leadership and management are also important factors. In the next 10yrs, they would want to attain another level, and be known globally.







Is established in 1986 headquarters in Singapore and listed in the Main board Stock Exchange of Singapore. It aims to produce good quality products and challenge the innovative of product. Aztech focus on desiging their own produc and producing design by their customer. Products sold are data communication such as wirelan (56k and ADSL), voice communication (skype product), IP Telephony (VoIP), digital TV Receiver and Multimedia. Their future plans are to expand their factories, move into another area such as organic, and other product development. They are concerned with the welfare of their staff. They are provided dormitories, internet bar, table tennis court, basketball court and medical clinics. They spend huge amount of money in training and educating their staff, selecting the good ones to reduce their losses. A tiny mistake could result in huge losses. Executive apartment for higher rank officers.



Zhu Jiang Brewery Group Co. Ltd Established in 1985. It had obtained the following certificates: - CHINA TOP BRAND - CHINA FAMOUS MARK - GREEN FOOD - Hazard Analysis Critical Control Point – Food Safety Management System. - ISO22000:2005 – Food Safety Management System. - ISO 9001:2000 – Quality Safety Management System They pays great attention to their technique innovation to produce better beer to their customers. It brews many different type of beer to meet different customer’s tastes and preferences. Ingredients of beer: fresh spring water with Czech Hops, German Yeast, Chinese rice and Canadian Barley Malt.



China South International Industrial Material City 130507 A 2.6million project that is jointly developed by five prominent leaders with strong financial background and in depth experience in market development and operations. Government strongly supports this project. With the 5 main trade centres located centrally, and good infrastructure that connect Material City to nearby ports and train, many traders are coming forward to obtain their supplies. This boosts the economy. There are also supporting facilities like warehouses, hotels and residential area. We were taken on a ride to explore Material City~



Hong Kong Trade Development Council 120307 It is set up in 1966, a government related organization. It aims: - To create and facilitate opportunites in international trade for Hong Kong companies, especially small medium enterprise, - To increase number of international firms using Hong Kong's trade platform. 98% of the companies in Hong Kong are SMEs, is thus the driving force of the local economy. They help those SMEs by providing information, connect customers and identify suitable partners. Their website is available in 12 different languages and provide SMEs with China business information. They have up to date and accurate information of over 600 000 companies from China, Hong Kong, and Taiwan. They have a design gallery which Hong Kong designer can display their items at a low cost. TDC Business Info Centre is a library which has magazines and books on any type of industries you are investing on such as fashion, electronic, nanotechnology, IT. Books which teach you how to manage your business. There's a newspaper collection, catalogues, year books and telephone directories of worldwide. They also provide photocopying services, fax machine, and computers. There are also books on various industries in various foreign countries. There is also a China Busines Advisory Service booth which you can have face to face counselling with their advisors. Learning points: In setting up a business, it is important to do research firsthand about the country you are going to set up your business in. It is advisable to approach local trade council like TDC to help you. It is also important to find suitable suppliers and stay connected with your customers.

baoyi
19
ngee ann
IBSM2007
PEARL RIVER DELTA
12 march 2007 to 23 march 2007
companies visited and attractions.

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April 2007
May 2007